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邮件营销中的陷阱:垃圾邮件触发词及其避免策略

编辑: Geeksend发布时间:2024-05-21 11:20:54

在电子邮件营销领域,成功送达并吸引用户的注意是一项至关重要的任务。然而,有时由于使用了某些特定的词汇或短语,邮件可能会被邮箱服务提供商标记为垃圾邮件或欺诈邮件,这严重降低了邮件的打开和转化率。因此,了解并避免使用这些“垃圾邮件触发词”对于提高邮件营销效果至关重要。

 

一、什么是垃圾邮件触发词?

垃圾邮件触发词是指那些容易被邮箱服务提供商标记为欺诈或恶意邮件的词汇或短语。这些词汇或短语通常与垃圾邮件的特征相符,例如包含大量的广告用语、虚假的承诺、不明确的链接等。当邮件中包含这触发词时,邮箱服务提供商会对其进行更严格的审查,甚至将其直接放入用户的垃圾邮件文件夹中。

 

二、常见的垃圾邮件触发词

以下是一些常见的垃圾邮件触发词,邮件营销人员应尽量避免使用:

字符和数字

 

 

 

 

0

1

100% satisfied

 

0% risk

100% more

4U

 

777

#1

50% off

 

0.99

$$$

 

 

0.999

100% free

 

A

 

 

 

 

Accept credit cards

Ad

Amazing stuff

 

Acceptance

Additional income

Apply here

 

Access

Addresses on CD

Apply now

 

Access now

Affordable

Apply Online

 

Access for free

Affordable deal

As seen on

 

Accordingly

All natural

At no cost

 

Act Now

All new

Auto email removal

 

Act immediately

Amazed

Avoid

 

Action

Amazing

Avoid bankruptcy

 

Action required

Amazing offer

 

B

 

 

 

 

Bargain

Best price

Billion dollars

 

Be amazed

Best offer

Bonus

 

Be surprised

Beverage

Boss

 

Be your own boss

Big bucks

Brand new pager

 

Believe me

Bill 1618

Bulk email

 

Being a member

Billing

Buy

 

Beneficiary

Billing address

Buy now

 

Best bargain

Billionaire

Buy direct

 

Best deal

Billion

Buying judgments

C

 

 

 

 

Cable converter

Cents on the dollar

Collect child support

 

Call

Certified

Compare

 

Call free

Chance

Compare now

 

Call me

Cheap

Compare online

 

Call now

Check

Compare rates

 

Calling creditors

Check or money order

Compete for your business

 

Can’t live without

Claims

Confidentially on all orders

 

Cancel

Claim now

Congratulations

 

Cancel at any time

Claim your discount

Consolidate debt and credit

 

Cancel now

Claims not to be selling anything

Consolidate your debt

 

Cancellation required

Claims to be in accordance with some spam law

Copy accurately

 

Cannot be combined with any other offer

Claims to be legal

Copy DVDs

 

Cards accepted

Clearance

Costs

 

Cash

Click

Credit

 

Cash out

Click below

Credit bureaus

 

Cash bonus

Click here

Credit card offers

 

Cashcashcash

Click now

Cures

 

Casino

Click to get

Cures baldness

 

Celebrity

Click to remove

 

 

Cell phone cancer scam

Collect

 

D

 

 

 

 

Deal

Discount

Double your

 

Dear [email/friend/somebody]

Do it now

Double your cash

 

Debt

Do it today

Double your income

 

Diagnostics

Don’t delete

Double your wealth

 

Dig up dirt on friends

Don’t hesitate

Drastically reduced

 

Direct email

Dormant

 

 

Direct marketing

 

 

E

 

 

 

 

Earn

Easy terms

Expect to earn

 

Earn $

Eliminate bad credit

Expire

 

Earn extra cash

Eliminate debt

Explode your business

 

Earn money

Email extractor

Extra

 

Earn monthly

Email harvest

Extra cash

 

Earn from home

Email marketing

Extra income

 

Earn per month

Exclusive deal

Extract email

 

Earn per week

 

 

F

 

 

 

 

F r e e

Free

Free leads

 

Fantastic

Free access

Free Macbook

 

Fantastic deal

Free bonus

Free membership

 

Fantastic offer

Free cell phone

Free money

 

Fast cash

Free consultation

Free offer

 

Fast Viagra delivery

Free DVD

Free preview

 

Financial freedom

Free gift

Free priority mail

 

Financially independent

Free grant money

Free quote

 

For free

Free hosting

Free sample

 

For instant access

Free info

Free trial

 

For just $ (some amount)

Free information

Free website

 

For just $xxx

Free installation

Freedom

 

For Only

Free instant

Friend

 

For you

Free investment

Full refund

 

Form

Free iPhone

 

G

 

 

 

 

Get

Give it away

Guarantee

 

Get it now

Giving away

Guaranteed

 

Get out of debt

Great

Guaranteed deposit

 

Get paid

Great deal

Guaranteed income

 

Get started now

Great offer

Guaranteed payment

 

Gift certificate

 

 

H

 

 

 

 

Have you been turned down?

Hidden charges

Home employment

 

Hello

Hidden fees

Home based business

 

Here

High score

Human growth hormone

 

Hidden

Home

Huge discount

 

Hidden assets

Home based

Hurry up

I

 

 

 

 

If only it were that easy

Increase your chances

Instant income

 

Important information regarding

Increase your sales

Insurance

 

Important notification

Incredible deal

Internet market

 

In accordance with laws

Info you requested

Internet marketing

 

Income

Information you requested

Investment

 

Income from home

Instant

Investment decision

 

Increase sales

Instant earnings

It’s effective

 

Increase traffic

 

 

J

 

 

 

 

Join millions

 

 

 

Join millions of Americans

 

 

 

Junk

 

 

L

 

 

 

 

Laser printer

Limited number

Lose weight spam

 

Leave

Limited offer

Lower interest rates

 

Legal

Limited supply

Lower monthly payment

 

Legal notice

Limited time

Lower your mortgage rate

 

Life

Limited time offer

Lowest insurance rates

 

Life Insurance

Limited time only

Lowest price

 

Lifetime

Loan

Lowest rate

 

Lifetime access

Long distance phone offer

Luxury

 

Lifetime deal

Lose

Luxury car

 

Limited amount

Lose weight

 

M

 

 

 

 

Mail in order form

Meet singles

MLM

 

Maintained

Meet women

Money

 

Make $

Member

Money back

 

Make money

Member stuff

Money making

 

Marketing

Message contains

Month trial offer

 

Marketing solutions

Message contains disclaimer

More Internet Traffic

 

Mass email

Million

Mortgage

 

Medicine

Millionaire

Mortgage rates

 

Medium

Million dollars

Multi-level marketing

 

Meet girls

Miracle

 

 

Meet me

 

 

N

 

 

 

 

Name brand

No fees

No questions asked

 

Never

No gimmick

No selling

 

Never before

No hidden

No strings attached

 

New customers only

No hidden сosts

No-obligation

 

New domain extensions

No hidden fees

Not intended

 

Nigerian

No interests

Not junk

 

No age restrictions

No inventory

Not scam

 

No catch

No investment

Not spam

 

No claim forms

No investment required

Now

 

No cost

No medical exams

Now only

 

No credit check

No middleman

Number 1

 

No deposit required

No obligation

Number one

 

No disappointment

No payment required

 

 

No experience

No purchase necessary

 

O

 

 

 

 

Obligation

Online biz opportunity

Opportunity

 

Offshore

Online degree

Opt in

 

Offer

Online job

Order

 

Offer expires

Online income

Order now

 

Once in lifetime

Online marketing

Order shipped by

 

Once in a lifetime

Online pharmacy

Order status

 

One hundred percent free

Only

Order today

 

One hundred percent guaranteed

Only $

Outstanding values

 

One time

Open

 

 

One time mailing

 

 

P

 

 

 

 

Passwords

Potential earnings

Prize

 

Pennies a day

Pre-approved

Problem

 

Per day

Presently

Produced and sent out

 

Per month

Price

Profits

 

Per week

Price protection

Promise

 

Performance

Print form signature

Promise you

 

Phone

Print out and fax

Purchase

 

Please read

Priority mail

Pure profits

Q

 

 

 

 

Quote

 

 

R

 

 

 

 

Rates

Remove

Reserves the right

 

Real thing

Removes wrinkles

Reverses

 

Refinance

Request

Reverses aging

 

Refinance home

Request now

Risk free

 

Refund

Request today

Risk-free

 

Removal

Requires initial investment

Rolex

 

Removal instructions

 

Round the world

S

 

 

 

 

S 1618

Serious

Stock disclaimer statement

 

Safeguard notice

Serious cash

Stock pick

 

Sale

Serious only

Stop

 

Sample

Serious offer

Stop calling me

 

Satisfaction

Shopper

Stop emailing me

 

Satisfaction guaranteed

Shopping spree

Stop snoring

 

Save $

Sign up free today

Strong buy

 

Save money

Social security number

Stuff on sale

 

Save now

Solution

Subject to cash

 

Save big money

Spam

Subject to credit

 

Save up to

Special deal

Subscribe

 

Score

Special discount

Subscribe now

 

Score with babes

Special for you

Subscribe for free

 

Search engine listings

Special offer

Success

 

Search engines

Special promotion

Supplies

 

Section 301

Stainless steel

Supplies are limited

 

See for yourself

Stock alert

 

 

Sent in compliance

 

 

T

 

 

 

 

Take action

Terms and conditions

This isn’t junk

 

Take action now

The best rates

This isn’t spam

 

Talks about hidden charges

The following form

This won’t last

 

Talks about prizes

They keep your money — no refund!

Thousands

 

Teen

They’re just giving it away

Time limited

 

Tells you it’s an ad

This isn’t a scam

Traffic

 

Terms

 

Trial

U

 

 

 

 

Undisclosed recipient

Unsecured debt

Urgent

 

University diplomas

Unsolicited

US dollars

 

Unlimited

Unsubscribe

 

 

Unsecured credit

 

 

V

 

 

 

 

Wants credit card

Weight loss

Why pay more?

 

Warranty

What are you waiting for?

Wife

 

Warranty expired

What’s keeping you?

Will not believe your eyes

 

We hate spam

While available

Win

 

We honor all

While in stock

Winner

 

Web traffic

While supplies last

Winning

 

Website visitors

While you sleep

Won

 

Weekend getaway

Who really wins?

Work from home

 

Weight

 

 

X

 

 

 

 

Xanax

 

 

Y

 

 

 

 

You are a winner!

Your chance

 

 

You have been chosen

Your income

 

 

You have been selected

Your status

 

Z

 

 

 

 

Zero chance

 

 

 

Zero percent

 

 

三、如何避免使用垃圾邮件触发词?

1.了解并遵守行业规范:了解电子邮件营销行业的最佳实践和规范,确保邮件内容符合相关法规和标准。

2.审查邮件内容:在发送邮件之前,仔细审查邮件内容,确保没有使用垃圾邮件触发词。

3.使用自然的语言:避免使用过于夸张或虚假的语言,保持邮件内容的真实性和可信度。

4.优化邮件布局:确保邮件布局清晰、简洁,避免使用过多的图片或链接。

5.跟踪和分析数据:定期跟踪和分析邮件的送达率、打开率等数据,以便及时发现问题并进行调整。

 

总结

避免使用垃圾邮件触发词是提高邮件营销效果的关键之一。通过了解并遵守行业规范、审查邮件内容、使用自然的语言以及优化邮件布局等方法,可以降低邮件被标记为垃圾邮件的风险,提高邮件的打开率和转化率。     
 

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