2026 最新老客户激活外贸邮件模板（6 款可直接复制）

做外贸的都懂一个道理：老客户的复购成本，远低于开发新客户。但很多时候，不是老客户不想合作，而是我们没找对合适的触达方式——发消息太突兀，打电话怕打扰，最稳妥、最高效的还是邮件。

不同于群发的垃圾邮件，老客户激活邮件的核心是“有温度、有价值、不功利”。不用花时间琢磨话术，不用纠结怎么开口，下面6款2026最新模板，覆盖不同老客户场景，复制后替换括号内信息就能直接发送，适配各类外贸品类，帮你轻松唤醒沉寂客户，重启合作可能。

一、为什么老客户激活，优先选邮件？

外贸沟通中，邮件始终是最正式、最稳妥的渠道。比起社交媒体私信的随意，邮件能承载更完整的信息，既能体现专业度，又能避免即时沟通的尴尬；比起电话沟通，邮件给了客户足够的思考时间，不会让对方感到压力。

更重要的是，老客户大多有查看邮件的习惯，尤其是商务合作相关的邮件，打开率远高于其他渠道。只要话术得当，不盲目推销，就能轻松重建连接，甚至快速促成复购。

二、6款可直接复制的老客户激活外贸邮件模板

注：所有模板中「」内为可替换内容，根据自身产品、客户合作情况调整即可，无需额外修改句式，保持简洁自然即可。

模板1：成交3-6个月，温和唤醒型（适配近期合作客户）

Hi 「Client Name」,

Hope you’re having a great week!

It’s 「Your Name」 from 「Your Company」. We cooperated on 「Product Name」 last 「3 months」, and I just wanted to check in with you.

I wonder how the products are performing in your market? Do you have any questions or needs about the use, after-sales or replenishment? We’ve been paying attention to your market dynamics, and our production line is fully operational now, which can ensure timely delivery if you need to restock.

No rush to reply—just let me know if you have any needs. Looking forward to continuing our pleasant cooperation.

Best regards,

「Your Name」

「Your Company」

「Contact Information」

模板2：沉睡1年以上，新品唤醒型（适配长期未合作客户）

Hi 「Client Name」,

Long time no contact! Hope your business is thriving these days.

I’m 「Your Name」 from 「Your Company」. We worked together on 「Product Name」 a while ago, and I wanted to share some good news with you—we’ve launched 「New Product Name」 in 2026, which is specially optimized for 「Client’s Market, e.g., EU/US」.

This new product retains the advantages of the previous model, and adds 「Core Feature, e.g., eco-friendly material / cost-saving design」, which is very popular in your market recently. I’ve attached the product photos and spec sheet for your reference.

No hard sell—just thought you might be interested in knowing. If you want to test the sample, just let me know, and I’ll arrange it for you as soon as possible.

Best wishes for your business growth!

「Your Name」

「Your Company」

「Contact Information」

模板3：VIP老客户，专属福利型（适配高频合作、高价值客户）

Dear 「Client Name」,

Warm greetings from 「Your Company」! As one of our most valued partners, we truly appreciate your long-term trust and support over the years.

To repay your kindness, we’ve prepared an exclusive benefit for our VIP clients in 2026: if you place an order of 「Minimum Order Quantity」 or more, you can enjoy 「Discount, e.g., 5% off」, and we’ll upgrade your logistics service for free to ensure delivery within 「15 days」.

I know you’ve been purchasing 「Product Name」 regularly, and this benefit is specially tailored for you. If you have any purchase plans recently, feel free to tell me, and I’ll lock in the best price and delivery slot for you in advance.

Looking forward to our more in-depth cooperation in 2026.

Sincerely,

「Your Name」

「Your Company」

「Contact Information」

模板4：合作中断型，主动关怀型（适配因各种原因暂停合作的客户）

Hi 「Client Name」,

Hope you’re doing well. It’s 「Your Name」 from 「Your Company」. I noticed we haven’t cooperated for a while, and I just wanted to check if everything is okay with your business.

We’ve always valued our cooperation, and I’m wondering if there’s anything we can do to help—whether it’s product quality, price, delivery time or after-sales service, if you have any suggestions, please feel free to let us know. We’ve made some optimizations in 2026 to better meet the needs of our partners.

No matter when you’re ready to restart cooperation, we’ll be here to provide you with the best service. Looking forward to hearing from you.

Best regards,

「Your Name」

「Your Company」

「Contact Information」

模板5：节日关怀型，自然破冰型（适配各类国际节日/客户重要节点）

Hi 「Client Name」,

Happy 「Festival Name, e.g., Christmas / Thanksgiving」! Hope you and your family have a wonderful holiday and enjoy the precious time together.

I’m 「Your Name」 from 「Your Company」. Taking this festive opportunity, I want to express my sincere gratitude for your support all the time. It’s a pleasure working with you, and we look forward to bringing you more value in 2026.

By the way, our production line will be fully operational after the holiday, and we’ve reserved some production slots for old clients. If you have any purchase plans after the holiday, you can let me know in advance to avoid delays.

Wishing you a happy holiday and prosperous business!

「Your Name」

「Your Company」

「Contact Information」

模板6：产能预警型，推动下单型（适配旺季前/原材料涨价前）

Hi 「Client Name」,

Hope this email finds you well. It’s 「Your Name」 from 「Your Company」. I’m writing to remind you of the recent market changes related to 「Product Name」.

Due to the adjustment of the supply chain, the price of raw materials for 「Product Name」 may rise in 「March/April」, and the post-holiday production backlog may lead to longer delivery times. As our old partner, I want to inform you in advance to help you arrange your purchase plan.

If you have replenishment needs recently, placing an order as soon as possible can help you lock in the current price and ensure timely delivery. Let me know your approximate order quantity, and I’ll prepare the PI for you immediately.

Looking forward to your reply.

Best regards,

「Your Name」

「Your Company」

「Contact Information」

三、老客户激活邮件小提示（提升回复率）

1. 替换占位符时，尽量具体：比如提及具体的合作产品、时间，让客户感受到这不是群发邮件，而是专门为他发送的；

2. 标题简洁明了，避免夸张：不用“限时优惠”“再不买就亏了”这类容易被归为垃圾邮件的标题，推荐用“Check in with you + 产品名”“New product update for you”等务实标题；

3. 控制邮件长度：老客户没时间看长篇大论，重点信息突出，话术简洁自然，避免过度推销，给客户足够的决策空间；

4. 发送频率适度：不用频繁发送，每月1-2次即可，避免引起客户反感。

以上6款模板，覆盖了外贸老客户激活的大部分场景，无论是近期合作的客户、长期沉睡的客户，还是VIP客户，都能直接套用。外贸做久了就知道，老客户从来不是“一次性资源”，只要用对方法，简单一封邮件，就能重启合作，带来持续的订单增长。