样品寄送相关外贸邮件模板：询价、寄送、跟进全场景
字号调节
做外贸的都知道，样品是成交的“敲门砖”。不管是客户主动询价要样品，还是我们主动寄送样品推进合作，一封得体、清晰的邮件，能大幅减少沟通成本，避免因细节模糊产生纠纷，甚至能直接提升客户的合作意愿。
不同于正式合同邮件的严谨刻板，样品相关邮件更注重“清晰、高效、有温度”——既要把样品规格、寄送细节、费用等核心信息说透，也要兼顾客户的体验，不用堆砌专业术语，让对方一眼能get到重点。下面整理了询价、寄送、跟进三大核心场景的邮件模板，覆盖外贸样品沟通的全流程，可直接复制修改使用，适配大多数行业的外贸沟通需求。
一、样品询价场景：精准对接，减少后续麻烦
客户主动询价要样品，是最常见的场景。这类邮件的核心是“问清需求、明确边界”，既要满足客户的样品需求，也要提前说明样品费用、寄送方式等关键信息，避免后续扯皮。重点不要过于冗长，把核心问题列清楚，让客户回复起来更轻松。
模板示例：
Subject: Re: Your Inquiry for [Product Name] Samples
Dear [Client Name],
Thank you for your inquiry about our [Product Name] samples. We are glad to provide you with the samples as your request, and we’d like to confirm some details with you to ensure we send the right products:
1. Sample Specifications: Could you please confirm the specific specifications of the samples you need? Such as size, color, material, or any custom requirements. If you have a product list or drawing, it would be better for us to prepare accurately.
2. Sample Quantity: How many samples do you need? Generally, we provide 1-2 free samples for quality inspection, but if you need more, we may charge a small sample fee, which will be deducted from your formal order later.
3. Shipping Method & Address: Please tell us your preferred shipping method (e.g., DHL, FedEx, UPS) and detailed delivery address, including postcode and contact phone number. We will calculate the shipping cost for you and confirm it with you before sending.
Once we receive your confirmation, we will prepare the samples as soon as possible (usually within 3-5 working days) and inform you of the progress in time.
If you have any other questions, feel free to let us know. We look forward to your reply and hope to start our cooperation soon.
Best regards,
[Your Full Name]
[Your Position]
[Your Company Name]
[Contact Information]
小贴士：询价邮件不用过度客套，重点是“确认细节”，尤其是定制类样品，一定要让客户明确规格，避免寄过去的样品不符合需求，浪费时间和成本。如果样品有最小起订量或特殊定制费用，也要提前说明，不隐瞒关键信息。
二、样品寄送场景：及时告知，体现专业度
样品准备好寄出后，一定要第一时间给客户发邮件告知。这类邮件的核心是“传递关键信息”，让客户知道样品已经寄出、什么时候能收到、怎么查询物流，同时再次强化产品优势，加深客户印象。语言要简洁明了，重点突出物流信息。
模板示例：
Subject: Samples of [Product Name] Have Been Sent - Tracking No.: [Tracking Number]
Dear [Client Name],
Good day! We are pleased to inform you that the samples of [Product Name] you requested have been sent out successfully today.
Here are the detailed shipping information for your reference:
• Shipping Carrier: [DHL/FedEx/UPS/etc.]
• Tracking Number: [Tracking Number]
• Estimated Delivery Time: [MM/DD/YYYY] (subject to the carrier’s actual schedule)
• Shipping Address: [Client’s Address] (as confirmed by you)
We have carefully checked the samples before shipping to ensure they meet the specifications you required. The samples are packed properly to avoid damage during transportation.
You can track the logistics status through the carrier’s official website with the tracking number provided above. If you find any abnormal situation during the transportation, please contact us immediately, and we will coordinate with the carrier to solve it for you.
We hope you will be satisfied with our samples. Once you receive and check them, please feel free to share your feedback with us. We are always here to answer any questions you may have.
Best regards,
[Your Full Name]
[Your Position]
[Your Company Name]
[Contact Information]
小贴士：寄送邮件的标题一定要包含“样品已寄出”和物流单号，方便客户快速找到邮件、查询物流。如果样品有特殊存放要求（如避光、防潮），可以在邮件中补充说明，体现我们的细心，提升客户好感度。
三、样品跟进场景：主动出击，推动成交转化
样品寄出去不是结束，而是跟进的开始。很多外贸订单的流失，都是因为寄完样品后没有及时跟进，导致客户遗忘或转向其他供应商。跟进邮件的核心是“温和提醒、了解反馈、引导下一步”，既要避免过度骚扰，也要让客户感受到我们的重视。
根据跟进时间，分为两种核心模板，适配不同场景：
模板1：物流显示客户已签收，首次跟进（签收后1-2天）
Subject: Following Up - Have You Received Our [Product Name] Samples?
Dear [Client Name],
Hope you are doing well! According to the logistics information, the samples of [Product Name] we sent you have been delivered on [Delivery Date]. We are writing to follow up and ask if you have received them safely.
We would greatly appreciate it if you could take some time to check the samples and share your feedback with us—such as the quality, specifications, appearance, or any other aspects you are concerned about. If the samples do not meet your expectations, please let us know, and we will adjust and re-send them for you as soon as possible.
We understand that you may be busy with other work, so there is no rush. Whenever you have any questions or feedback, please feel free to contact us. We are committed to providing you with the best products and service, and look forward to your valuable opinions to promote our cooperation.
Best regards,
[Your Full Name]
[Your Position]
[Your Company Name]
[Contact Information]
模板2：客户已签收但未反馈，二次跟进（首次跟进后3-5天）
Subject: Friendly Follow-Up - Feedback on [Product Name] Samples
Dear [Client Name],
Hope this email finds you well. We sent you a follow-up email a few days ago to ask about the feedback on our [Product Name] samples, and we haven’t received your reply yet. We guess you may be busy, so we are writing to remind you gently.
We attach great importance to your feedback, which is crucial for us to improve our products and provide you with better solutions. If you have any questions about the samples, or if you need any additional information (such as product parameters, pricing, MOQ), please do not hesitate to let us know. We will reply to you within 24 hours.
If you are satisfied with the samples, we can provide you with a detailed quotation and discuss the next steps of cooperation at your convenience. We are willing to provide you with favorable terms to support our first cooperation.
Thank you for your time and patience. We look forward to hearing from you soon.
Best regards,
[Your Full Name]
[Your Position]
[Your Company Name]
[Contact Information]
四、样品沟通核心注意事项（加分项）
除了以上模板，还有几个小细节，能让你的样品沟通更顺畅，提升成交概率：
1. 邮件标题要精准：包含核心关键词（如样品、产品名称、物流单号），让客户一眼知道邮件核心内容，避免被当作垃圾邮件忽略；
2. 语气要真诚得体：不用过于正式，也不要过于随意，对外贸客户保持尊重，同时体现出我们的专业和诚意；
3. 细节要提前规避：比如样品费用、物流费用、定制周期等，提前在邮件中说明，避免后续出现分歧；
4. 跟进要适度：不要一天发多封邮件骚扰客户，首次跟进在签收后1-2天，二次跟进间隔3-5天，根据客户回复情况调整频率。
其实样品相关邮件没有固定的模板，核心是“站在客户的角度思考”——客户需要知道什么信息，我们就清晰地提供什么；客户担心什么问题，我们就提前规避什么。以上模板可以根据自己的行业、产品特点灵活修改，重点是保持沟通的高效和真诚，相信只要把细节做到位，就能通过样品敲开合作的大门。
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